Tea Uglow has worked at Google for nearly 10 years, starting Google’s Creative Lab in Europe and since 2012 building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organisations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Tea speaks on innovation and digital futures around the world. Her talk for TEDx Sydney has had over 1.5 million views). Tea is on the board of the biennale of Sydney (ART) and formerly D&AD (Design) and AWARD (Advertising).