Operating under the moniker of PIEK!, Selby Gildemacher offers an ironic view of contemporary society through a multidisciplinary frame. He is also the co-founder of the Hackers & Designers initiative, an extensive network of designers, artists, software developers,researchers, scientists, and theoreticians. His work involves an humoristic and ironic view on contemporary society and explores this through ceramics, radio, video, performances, installations, iphone apps and pop music etc.