John Best is Manager of Sigur Rós, Jónsi, James Canty and Cat’s Eyes, and founder of Big Dipper Productions, an artist management company based in London. He previously set-up the hugely successful music biz PR company Savage and Best – later Bestest – representing Pulp, Suede, Elastica, Morrissey and many, many more, in addition to managing the early career of (The) Verve.