Dr. Caroline O’Sullivan is a Senior Lecturer and Head of Creative Media in Technological University Dublin. She is a cultural sociologist who conducts research in the areas of popular music, reality television; the culture of social media; Identity and expression online; Internet youth culture; and creative industries education. She holds a BA(Hons) in Sociology and Library Science, an MSc in Multimedia and a Ph.D. which she completed in the Department of Sociology at Trinity College Dublin on the changing practices of Musicians in the age of Social Media. Caroline has been lecturing since 2000 in the areas of Cultural and Media Studies, Popular Music, Contemporary issues in Creative Media Industries, Research Methodologies, and Practice-Based Research. She has been extensively involved in undergraduate and postgraduate programme development in the disciplines of Communications, Media, Creative Technologies and Design, Film Production, Music Production and Games Development across numerous academic institutions in Europe.