Asu Aksu is, in her own words, a multipotentialite. Dreamt of being a genetic engineer, ended up with a BA in Business Management from Istanbul University. Worked at various positions in advertising, PR, and entertainment. After a while, restarted training her creativity in the fashion field at IMA. In 2010, started her own label, joined various projects, festivals and fashion shows. Took a leap of faith and opened her own shop in the heart of Istanbul, in Beyoğlu. Decided to follow her vision by studying at ArtEZ for a master’s degree in Fashion Strategy in 2015. Her thesis project looked into the potential of intuition as a critical tool of design in creative practices. Currently teaches at ArtEZ, gives lectures and runs workshops with international artists.